Annual advertising and public relations programme Essay

Annual advertising and public relations programme - Essay Example If we talk about the major benefits of developing and executing an advertising campaign for a company, we come to know that there are various benefits that a company can achieve by implementing a well-structured and strategic advertising plan related to its products and services. Mckenna (1991) states, â€Å"When you own a market, you lead the market†. Some of the benefits include achievement of market dominance, communicating a change in the product line, increase in the market share, competitive edge, market penetration, seasonal promotions, and increased awareness among the people about the products and services being provided by the company. The name of the company is Car World and it is a well-established company belonging to the automobile industry of Oman. Car World deals with manufacturing and distribution of local cars. Some types of the vehicles, which the company manufactures, include mini trucks, family vans, and trucks. American Motor Corporation (AMC), which is an American automobile company, carries out some of the key manufacturing processes of the Car World’s cars. The product for which I am going to develop the advertising plan is Salome Family Van. Salome van is a new product manufactured by the Car World in collaboration with AMC. Salome van is a 7-seater vehicle, which is an economical car for the large families. People should buy this car because of its cost-effective price, beautiful shape, and capacity to hold a large number of people at a time. This car consumes very less amount of fuel as compared to other competitors such as Raxel Motors and Raymon Cars. The market share of the cars manufactured by the Car World is 35% in 1300cc engines, which is a good market share in the automobile industry of Oman. Kayne (n.d.) states, â€Å"Marketing strategies differ depending on the product, target market and

Goldman Sachs Group Essay Example | Topics and Well Written Essays - 750 words

Goldman Sachs Group - Essay Example Goldman Sachs emerged in 1869 when founder Marcus Goldman founded the company; his son-in-law Samuel Sachs would join the organization in 1885, giving the company its modern moniker. In this early incarnation, the company primarily functioned as a commercial paper manufacturer for entrepreneurs. They were highly successful and joined the New York Stock Exchange (NYSE) in 1896 (Lindskoog). In the early 20th century the company moved into the financial market, a path that would come to characterize the organization. Their first substantial contributions to this market were in terms of managing initial public offerings (IPOs). For instance, they managed the Sears, Roebuck and Company IPO in 1906 (Lindskoog). At the time this was the largest market IPO that had occurred on the NYSE. The next great shift in the company occurred in 1930 when Stanley Weinberg joined the organization. Weinberg’s major contribution was shifting the company emphasis from trading and more into the field of investment banking. While Goldman had suffered a hit in reputation during the 1929 stock market crash, Weinberg had worked to restore much of the company’s brand. One considers a similar parallel with the 2008 economic recession (Lindskoog). ... In 1990 future Treasury Secretary under the Clinton administration Robert Rubin joined the firm. In 1994 he would leave and Jon Corzine would assume leadership; Corzine was proceeded by Henry Paulson, another former Treasury Secretary (Lindskoog). In 1999 the company issued its own IPO, releasing 48% of its stock publicly. Still, the most notable elements of the company occurred in the 2007-2008 subprime mortgage crisis. During this period the company profited on the collapse in subprime mortgages by short-selling subprime mortgage backed securities; this garnered significant questions of ethics (McGee). Still, the company experienced significant financial hardship during the recession and received over $10 billion in government bailout (McGee). The company has a large variety of financial products and services. In its contemporary incarnation the company has three main divisions: investment banking, asset management and securities services, and trading and principal investments (Coh an). The investment banking division involves financial advising; such practices include mergers and acquisitions, restructuring, and avoiding hostile. They also participate in underwriting public offering and private placements of equity. Another division is asset management and securities service. The asset management division offers investment advice and financial planning (Cohan). The securities service includes clearing, financing, custody, and securities lending. The third division is the trading and principal investment division. This is understood as the most developed of the organization’s divisions and operates as the organization’s greatest source of profit (Cohan). This division is divided into the further subsections of fixed income, currency,